About the book
A field report,
not a framework.
Twenty years building and scaling businesses globally — four companies, three industries, enough wins and losses to cover more than one career. Twelve unflinching lessons on hiring, growth, failure, and knowing when to move on — each one paired with the life lesson hiding inside it.
Not written from the sidelines. Written by someone who closed the deals, made the hires that worked and the ones that didn’t, and rebuilt confidence after watching 35% of a portfolio disappear.
What’s inside
→Why a washroom conversation led to an early promotion
→The 2-6-X pipeline formula for hitting quota every year — without exception
→A three-strikes rule for knowing when to quit — a deal, a hire, or a direction
→What losing over a third of a portfolio actually taught about real confidence
→Five concrete ways to stay motivated when year two gets hard
→The three-year cycle almost every ambitious career quietly follows
“Twelve work lessons. Twelve life lessons. And the receipts to back them up.”
No-Fluff Founder
Who this is for
🏗️
Building your first team
Figuring out what you got wrong about hiring before you figured out what works.
🤝
Closing enterprise deals
Wanting a framework from someone who has actually been in those rooms.
📅
Deep in year two
Wondering why it feels harder than year one — and whether that’s normal.
Available now · Kindle & Paperback
Get your copy on Amazon.
Not because it holds all the answers — but because it’s an honest account from someone who has been in the room.