The AI Prompt Pack
for Content Marketing
Content marketing is one of the highest-leverage growth channels for B2B founders — and one of the most time-intensive to do well. These 8 prompts compress the strategy, creation, and distribution work that takes most teams weeks into hours, without producing the generic output that AI content is known for.
- Build your content strategy from scratch
- Generate a 90-day content calendar
- Write a high-ranking SEO article outline
- Turn one long-form piece into 10 distribution assets
- Write a LinkedIn post that builds founder audience
- Create a lead magnet your ICP actually wants
- Write a nurture email sequence from a content piece
- Audit your existing content for gaps and opportunities
How to Use This Pack
These prompts are designed to replace the content marketing work that would otherwise require a marketing manager or agency. Run prompt 1 once to set strategy, prompts 2–3 quarterly for planning, and prompts 4–8 for each major content piece you produce. The more specific the inputs — your ICP, your positioning, your actual voice — the more the output sounds like you rather than generic AI content.
Prompt 1 — Build Your Content Strategy
“Build a content marketing strategy for my B2B startup. My ICP: [describe — role, company size, industry, key pain points]. My product: [one sentence]. My positioning: [how I’m different from alternatives]. My resources: [describe — founder-only, part-time writer, etc.]. My primary goal from content: [lead generation / SEO / founder brand / all three]. Build: (1) The 3 content themes that sit at the intersection of what my ICP searches for and what I’m credible to write about, (2) The content format that best fits each theme and my resources, (3) The distribution channels that reach my ICP most efficiently — not all of them, the 2–3 that matter, (4) The one metric that tells me the content is working. Be opinionated — I need a strategy I can execute with limited time, not a comprehensive content marketing textbook.”
Prompt 2 — Generate a 90-Day Content Calendar
“Generate a 90-day content calendar for my startup. My 3 content themes: [from prompt 1]. My publishing cadence: [e.g. 1 long-form article per week, 3 LinkedIn posts per week, 1 newsletter per month]. For each piece, give me: (1) A specific working title (not a topic — a title I could publish today), (2) The primary keyword or search intent it targets, (3) The format (how-to guide, listicle, case study, opinion piece, interview), (4) The ICP pain point it addresses. Give me the full 90-day calendar in a table format. Prioritise titles that are specific enough to rank for long-tail searches and interesting enough to share.”
Prompt 3 — Write a High-Ranking SEO Article Outline
“Write a detailed SEO article outline for the title: [your article title]. Target keyword: [primary keyword]. My ICP: [describe]. My angle — what makes my take different from the 10 other articles on this topic: [describe your unique perspective or data]. The outline should: cover the topic comprehensively enough to rank on page 1, include an H2 structure with specific subheadings (not generic ones), note which sections should include data, examples, or original insights, and flag where I should add internal links to related content I’ve already published. Also give me: the meta title (under 60 characters), meta description (under 155 characters), and the 3 semantically related keywords to include naturally. Do not write the article — write the outline I’ll use to write it.”
Prompt 4 — Turn One Piece Into 10 Distribution Assets
“Turn this content piece into 10 distribution assets. The original piece: [paste your article, newsletter, or transcript]. My distribution channels: [LinkedIn, email newsletter, Twitter/X, etc.]. Create: (1) 3 LinkedIn posts — each under 200 words, each pulling a different angle or insight from the piece, each with a hook that works without reading the original, (2) 1 email newsletter section — 150 words, the single most useful insight from the piece, with a CTA to read the full article, (3) 3 short-form hooks — one-sentence observations from the piece that could start a thread or a post, (4) 1 key quote suitable for a graphic — under 20 words, punchy and standalone, (5) 1 LinkedIn poll question derived from the piece’s central tension. Each asset should feel like it stands alone — not like a teaser for the original.”
Prompt 5 — Write a LinkedIn Post That Builds Audience
For the full LinkedIn strategy, see our LinkedIn founder playbook. This prompt handles individual post creation fast.
“Write a LinkedIn post about [topic or experience]. Context: [describe what happened, what you learned, or what you observed — be specific]. My audience: [founders and senior leaders in X space]. Style: direct, specific, first-person, no buzzwords, no corporate language — sounds like a founder who knows their space and isn’t trying to impress anyone. Structure: hook (2 lines max, creates tension or raises a question), body (4–6 short paragraphs, 1–3 sentences each), one specific takeaway or question at the end. Give me 3 alternative hooks so I can choose the strongest one. Under 250 words total.”
Prompt 6 — Create a Lead Magnet Your ICP Actually Wants
“Help me design a lead magnet for my ICP. My ICP: [describe]. Their most pressing problem right now: [describe]. What I can credibly offer: [describe your expertise or data]. Design: (1) 3 lead magnet concepts — each a different format (checklist, template, guide, calculator, swipe file) — with a specific title for each and a one-sentence description of the value it delivers, (2) For the strongest concept: an outline of the content, the opt-in headline (under 10 words), and the 3-sentence email copy I’ll use to deliver it. The lead magnet should be something my ICP would share with a colleague — not just download and forget. Prioritise the format that delivers the most value in the least time to create.”
Prompt 7 — Write a Nurture Email Sequence
“Write a 4-email nurture sequence for people who downloaded [lead magnet name]. My product: [describe]. The problem the lead magnet addresses: [describe]. My ICP: [describe]. The sequence goal: move them from ‘downloaded a resource’ to ‘ready to talk to us.’ Email 1 (Day 0): deliver the lead magnet + one unexpected bonus insight, no pitch. Email 2 (Day 3): a specific, useful tip related to the lead magnet topic — builds credibility, no pitch. Email 3 (Day 7): a short case study or result from a customer who solved the problem the lead magnet addresses — subtle product reference. Email 4 (Day 14): a direct, low-pressure CTA — ‘if you’re working on X, we’d love to show you how we help.’ Each email under 150 words, subject lines included, no buzzwords.”
Prompt 8 — Audit Your Existing Content
“Audit my existing content and identify gaps and opportunities. Here are the topics I’ve covered: [list your published articles, posts, or content pieces]. My ICP’s top 5 questions or pain points: [list]. My 3 content themes: [from prompt 1]. Tell me: (1) Which ICP pain points I’ve covered well and which have no content yet, (2) Which topics I’ve published on are likely to rank for high-intent searches and which are unlikely to drive organic discovery, (3) The 3 content gaps — topics my ICP actively searches for that I haven’t covered — ranked by the opportunity they represent, (4) Which existing piece has the most potential to be updated, expanded, or repurposed for more reach. Give me a prioritised list of my next 5 content pieces based on this audit.”
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