The AI Prompt Pack for Content Marketing

Free Playbook · AI Prompts The AI Prompt Packfor Content Marketing Content marketing is one of the highest-leverage growth channels for B2B founders — and one of the most time-intensive to do well. These 8 prompts compress the strategy, creation, and distribution work that takes most teams weeks into hours, without producing the generic output … Read more

How to Stay Focused When Everything Is on Fire

Free Playbook · Founder Mindset How to Stay FocusedWhen Everything Is on Fire Crisis focus is a different skill from normal focus. When everything feels urgent, the usual prioritisation frameworks break down — not because they’re wrong, but because the emotional load of the situation overwhelms the logical process. Here’s how to stay effective when … Read more

How to Set a Compensation Philosophy Before Your First Hire

Free Playbook · Hiring & People How to Set a Compensation PhilosophyBefore Your First Hire Most startups make compensation decisions reactively — whatever it takes to close the candidate. The result is an inconsistent pay structure that causes resentment, drives attrition, and is expensive to unwind. Setting a clear philosophy before you hire takes an … Read more

How to Build a Remote Work Policy That Actually Works

Free Playbook · Ops & Automation How to Build a Remote Work PolicyThat Actually Works Most startup remote work policies are either non-existent (“we’re flexible”) or copied from a large company template that doesn’t fit a 12-person team. The result is ambiguity that costs you in hiring, culture, and productivity. Here’s how to build one … Read more

The AI Prompt Pack for People Management

Free Playbook · AI Prompts The AI Prompt Packfor People Management People management is the work most founders feel least equipped for — and the work that most directly determines whether your team stays, grows, and performs. These 8 prompts handle the recurring people management situations that are hardest to navigate alone: feedback, performance, conflict, … Read more

How to Handle Startup Legal Without a Full-Time Lawyer

Free Playbook · Ops & Automation How to Handle Startup LegalWithout a Full-Time Lawyer Legal is the area where founders most reliably either overspend (hiring lawyers for things templates handle) or underspend (skipping documents that create expensive problems later). Here’s where to spend, where to use templates, and what to never do without proper legal … Read more