Burnout, bad hires, hard pivots — what works when things break.
Free Playbook · Fundraising The Founder’s Guide to EquityWhat to Give, When, and to Whom Equity decisions made in the first 18 months of a startup compound for a decade. Founders who handle this well create a cap table that attracts investors, retains talent, and leaves enough for the founders themselves. Here’s the practical guide … Read more
Free Playbook · Founder Mindset How to Stay SaneWhen Everything Feels Urgent The feeling that everything is on fire simultaneously is not a sign something is wrong with your company. It’s a structural feature of early-stage startups. Here’s how to operate effectively inside it — without burning out, making reactive decisions, or losing the plot … Read more
Free Playbook · Founder Mindset How to Build a Culture When You’reToo Busy to Think About Culture Culture doesn’t get built in offsites and values workshops. It gets built in the hundred small decisions you make every week — who you hire, how you respond under pressure, what you reward, what you tolerate. Here’s how … Read more
Free Playbook · Founder Mindset How to Run a Difficult ConversationWith a Team Member Founders avoid difficult conversations more than almost any other task — and the cost compounds quietly. Missed feedback. Unaddressed underperformance. Resentment that builds until someone leaves. Here’s the framework that makes hard conversations productive instead of damaging. What’s in this playbook … Read more
Free Playbook · Fundraising The Founder’s Guide toManaging Up Investors, board members, and advisors can be your most powerful assets or your most draining relationships — often depending not on who they are, but on how you manage them. Here’s the system that keeps these relationships working in your favour. What’s in this playbook Managing … Read more
Free Playbook · Founder Mindset The Survival Guide forYour First Time Managing People Nobody trains founders to manage people — you’re just suddenly responsible for someone else’s growth, performance, and wellbeing. Here’s what actually matters in the first 90 days of managing someone for the first time. What’s in this playbook The shift nobody tells … Read more
Free Playbook · Founder Mindset The Founder’s Guide toMaking Faster Decisions Slow decisions are one of the most expensive things in a startup. This playbook gives you the frameworks, filters, and prompts to make better decisions faster — without the paralysis that kills momentum. What’s in this playbook Why founders make slow decisions — and … Read more
Most founders are bad at giving feedback. Not because they don’t care. Because they were never taught how. They either avoid the conversation until the problem is too big to ignore, or they give feedback in a way that feels like criticism and produces defensiveness rather than change. Here’s the framework that changes both. Why … Read more
The best founders I know share one habit that most people overlook. They stop. Once a week, for 20 minutes, they sit with what happened, what they did, and what it means. Not a fancy system. Not a 3-hour journaling ritual. Just 20 minutes of honest reflection before the next week begins. I started doing … Read more
I’m going to skip the generic advice. You’ve read “fall in love with the problem, not the solution.” You’ve read “talk to your customers.” You’ve read “hire slow, fire fast.” Everyone says these things. They’re true and they’re useless because they don’t tell you what they actually mean until after you’ve learned them the hard … Read more