Decks, investor comms, term sheets, and what nobody tells you.
Free Playbook · Fundraising How to Write a Startup Executive SummaryInvestors Actually Read An investor receives 50+ executive summaries a week. Most are deleted in under 30 seconds. The ones that get a reply are specific, short, and make the opportunity obvious without requiring effort. Here’s the exact format, what to include, and the prompts … Read more
Free Playbook · Fundraising How to Build a Sales DeckThat Actually Closes Deals Most sales decks are product brochures with slides. They answer questions nobody asked and leave the ones that matter — why this, why now, why you — unanswered. Here’s how to build a sales deck that moves prospects from interested to convinced, … Read more
Free Playbook · Fundraising The Founder’s Guide to EquityWhat to Give, When, and to Whom Equity decisions made in the first 18 months of a startup compound for a decade. Founders who handle this well create a cap table that attracts investors, retains talent, and leaves enough for the founders themselves. Here’s the practical guide … Read more
Free Playbook · Fundraising How to Prepare Your Startup forSeries A Due Diligence Most founders don’t think about Series A due diligence until an investor asks for something they don’t have. By then, gaps that take weeks to close are being exposed in real time. Here’s how to get your house in order before the … Read more
Free Playbook · Fundraising How to Build an Advisor NetworkThat Actually Helps Most startup advisory relationships are decorative — logos on a pitch deck that rarely translate to real value. Here’s how to find the right advisors, structure the relationship so they actually show up, and get more from your network than warm introductions. What’s … Read more
Free Playbook · Fundraising The Founder’s Guide toManaging Up Investors, board members, and advisors can be your most powerful assets or your most draining relationships — often depending not on who they are, but on how you manage them. Here’s the system that keeps these relationships working in your favour. What’s in this playbook Managing … Read more
Free Playbook · Fundraising How to Tell a Pitch StoryInvestors Actually Remember Most pitch decks are a list of slides. The decks that raise money tell a story — one where the problem feels urgent, the solution feels inevitable, and the founder feels like the person who has to be the one to build it. … Read more
Most first-time founders walk into their first board meeting completely unprepared. Not because they haven’t worked hard. Because nobody told them that a board meeting is a specific format with specific expectations — and that getting it right makes investors more helpful, not more demanding. Here’s the system that turns board meetings from something you … Read more
The advice you hear most about fundraising is useless if you don’t have the network. “Get a warm intro.” “Ask your existing investors for introductions.” “Go through your accelerator network.” What if you don’t have any of that? Most first-time founders don’t. They’re building something real, they need capital, and they’re starting from zero on … Read more
Most founder pitch narratives start in the wrong place. They open with the problem, build slowly to the solution, bury the traction on slide 9, and by the time they get to why this is a big opportunity, the investor has already decided. I’ve sat across the table from enough investors to know: they make … Read more