Joseph Wong Free Playbook · Fundraising The Founder’s Guide toManaging Up Investors, board members, and advisors can be your most powerful assets or your most draining relationships — often depending not on who they are, but on how you manage them. Here’s the system that keeps these relationships working in your favour. What’s in this playbook Managing … Read more
Free Playbook · Product & Growth How to Build Your FirstContent Strategy Without a Marketing Team Most founder content strategies fail not because the content is bad, but because there’s no strategy — just random posts when inspiration strikes. Here’s how to build a system that creates compounding organic growth, even when you’re the only … Read more
Free Playbook · Hiring & People How to Write a Job Offer LetterThat Closes the Deal Most offer letters are either too cold and corporate or dangerously vague. Both lose candidates. Here’s how to write an offer that conveys excitement, covers everything legally, and gets a yes — with prompts for every scenario including counteroffers. … Read more
Free Playbook · AI Prompts The AI Ops Stack fora Lean Startup Team Most founders use AI for one-off tasks — a draft email here, a quick summary there. The real leverage comes from building AI into your weekly operating rhythm. Here’s the stack: which tasks to systematise, and the prompts that make it work … Read more
Free Playbook · Founder Mindset The Survival Guide forYour First Time Managing People Nobody trains founders to manage people — you’re just suddenly responsible for someone else’s growth, performance, and wellbeing. Here’s what actually matters in the first 90 days of managing someone for the first time. What’s in this playbook The shift nobody tells … Read more
Free Playbook · Fundraising How to Tell a Pitch StoryInvestors Actually Remember Most pitch decks are a list of slides. The decks that raise money tell a story — one where the problem feels urgent, the solution feels inevitable, and the founder feels like the person who has to be the one to build it. … Read more
Free Playbook · Ops & Automation How to Manage a Remote TeamWithout Losing the Culture Remote teams don’t fail because people aren’t working hard. They fail because the informal systems that hold an in-person team together — hallway conversations, body language, spontaneous collaboration — don’t exist, and nothing replaces them. Here’s how to build the … Read more
Free Playbook · Product & Growth How to Price Your ProductWithout Guessing Most startups set their pricing once, early, almost arbitrarily — and then never revisit it. Pricing is one of the highest-leverage levers you have. Here’s how to think about it properly, and the prompts to help you get there. What’s in this playbook … Read more
Free Playbook · Product & Growth How to Stop LosingCustomers You Worked Hard to Win Acquiring a customer is expensive. Losing one quietly six months later is worse — because nobody told you it was happening until the invoice bounced. Here’s how to see churn coming, and the playbook for fixing it before it’s too … Read more
Free Playbook · Hiring & People How to Onboard YourFirst 5 Hires Bad onboarding is one of the most expensive mistakes an early-stage founder makes. It costs you months of ramp time, destroys the confidence of great people, and creates a cultural template that’s hard to undo. Here’s how to do it right from day … Read more