Joseph Wong Free Playbook · Founder Mindset How to Build a Culture When You’reToo Busy to Think About Culture Culture doesn’t get built in offsites and values workshops. It gets built in the hundred small decisions you make every week — who you hire, how you respond under pressure, what you reward, what you tolerate. Here’s how … Read more
Free Playbook · Hiring & People The Founder’s Guide toLetting Someone Go With Dignity Terminating someone is one of the hardest things a founder does — and one of the most defining. How you handle it shapes your reputation as a leader, affects the team watching, and either honours or damages the person leaving. Here’s … Read more
Free Playbook · Product & Growth How to Turn Your First CustomersInto a Case Study Machine Your first customers are your most powerful sales asset — and most founders underuse them completely. A well-told customer story closes deals that pitch decks can’t. Here’s how to systematically capture, produce, and deploy customer evidence at every stage … Read more
Free Playbook · Fundraising How to Prepare Your Startup forSeries A Due Diligence Most founders don’t think about Series A due diligence until an investor asks for something they don’t have. By then, gaps that take weeks to close are being exposed in real time. Here’s how to get your house in order before the … Read more
Free Playbook · AI Prompts The AI Writing Stack10x the Content in Half the Time Most founders either write everything themselves — slow and inconsistent — or outsource it entirely and lose their voice. The AI writing stack is the third option: you supply the ideas, the perspective, and the final edit. AI handles the … Read more
Free Playbook · Fundraising How to Build an Advisor NetworkThat Actually Helps Most startup advisory relationships are decorative — logos on a pitch deck that rarely translate to real value. Here’s how to find the right advisors, structure the relationship so they actually show up, and get more from your network than warm introductions. What’s … Read more
Free Playbook · Hiring & People How to Hire Your First Engineeras a Non-Technical Founder Hiring your first engineer when you can’t code is one of the highest-stakes hiring decisions you’ll make — and one of the easiest to get wrong. Here’s how to evaluate technical candidates, structure the process, and avoid the traps that … Read more
Free Playbook · Ops & Automation The Founder’s Guide to Setting OKRsThat Actually Work Most startup OKR implementations fail within two quarters — not because OKRs don’t work, but because founders apply an enterprise framework to a 10-person company and create bureaucracy instead of focus. Here’s the lightweight version that actually creates alignment. What’s in … Read more
Free Playbook · Product & Growth How to Write a Partnership ProposalThat Gets a Reply Most partnership proposals fail before they’re read — too long, too one-sided, or pitched to the wrong person. Here’s how to structure a proposal that creates genuine mutual interest and moves quickly to a yes. What’s in this playbook Why … Read more
Free Playbook · Founder Mindset How to Run a Difficult ConversationWith a Team Member Founders avoid difficult conversations more than almost any other task — and the cost compounds quietly. Missed feedback. Unaddressed underperformance. Resentment that builds until someone leaves. Here’s the framework that makes hard conversations productive instead of damaging. What’s in this playbook … Read more