Joseph Wong Free Playbook · Fundraising How to Build a Sales DeckThat Actually Closes Deals Most sales decks are product brochures with slides. They answer questions nobody asked and leave the ones that matter — why this, why now, why you — unanswered. Here’s how to build a sales deck that moves prospects from interested to convinced, … Read more
Free Playbook · Product & Growth How to Write a Cold EmailThat Gets a Response Most cold emails get deleted in under 3 seconds. Not because the sender’s product is bad — because the email is too long, too generic, or asks for too much too soon. Here’s the exact structure, the psychology behind it, … Read more
Free Playbook · Hiring & People How to Hire a Great SalespersonBefore You Can Afford a Bad One A bad sales hire at early stage doesn’t just miss quota — it burns pipeline, damages customer relationships, and sets your revenue back 6-12 months while you recover. Here’s how to hire the right salesperson the first … Read more
Free Playbook · AI Prompts The AI Customer Research StackKnow Your Customer Better Than They Know Themselves Customer research is the most consistently underdone thing at early-stage startups. Not because founders don’t care, but because it feels slow and hard to synthesise. AI changes both of those things. Here’s the stack of prompts that turns … Read more
Free Playbook · Ops & Automation How to Run a Team OffsiteThat Actually Changes Something Most team offsites are expensive, exhausting, and forgotten within two weeks. The ones that actually matter have a specific outcome in mind before they start, are designed around decisions not presentations, and produce commitments that carry momentum back into the … Read more
Free Playbook · Fundraising The Founder’s Guide to EquityWhat to Give, When, and to Whom Equity decisions made in the first 18 months of a startup compound for a decade. Founders who handle this well create a cap table that attracts investors, retains talent, and leaves enough for the founders themselves. Here’s the practical guide … Read more
Free Playbook · Founder Mindset How to Stay SaneWhen Everything Feels Urgent The feeling that everything is on fire simultaneously is not a sign something is wrong with your company. It’s a structural feature of early-stage startups. Here’s how to operate effectively inside it — without burning out, making reactive decisions, or losing the plot … Read more
Free Playbook · Product & Growth How to Write a Product Requirements DocWithout a Product Team Most early-stage founders skip the PRD and go straight from idea to build. Engineers build the wrong thing. Timelines slip. The feature that ships isn’t what customers needed. A one-page PRD prevents all of that — and takes less … Read more
Free Playbook · AI Prompts The AI Prompt Packfor Series A Founders Series A is a different game from seed. The conversations are harder, the scrutiny is deeper, and the stakes are higher. These are the prompts specifically designed for founders navigating the pre-Series A and Series A phase — from investor narrative to team … Read more
Free Playbook · Ops & Automation How to Automate Your Customer SuccessWithout a CS Team At seed and early Series A, you can’t afford a dedicated customer success function. But churn kills companies quietly. Here’s how to build the lightweight automated CS system that keeps customers successful — and surfaces problems before they become cancellations. … Read more