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Free Playbook · AI Prompts The AI Prompt Packfor Go-To-Market GTM strategy used to require a marketing team, a research budget, and weeks of workshops. These 8 prompts compress the thinking that takes most founders months — ICP definition, messaging, channel strategy, competitive positioning, and launch planning — into hours. What’s in this prompt pack … Read more
Free Playbook · Product & Growth How to Reduce ChurnBefore It Kills Your Growth High churn doesn’t announce itself — it compounds quietly until you realise that all the new revenue you’re adding is barely replacing what’s leaving. Fixing churn is not a customer success problem. It’s a product, onboarding, and ICP problem. Here’s where … Read more
Free Playbook · Hiring & People How to Hire Your First VPBefore You’re Ready Every founder waits too long or moves too soon on their first VP hire. The ones who get it right aren’t lucky — they know what “ready” actually means, what profile to hire for the stage they’re at, and how to … Read more
Free Playbook · Product & Growth How to Build a Product RoadmapWhen Everything Feels Like a Priority At early stage, every customer request feels urgent, every competitor move feels threatening, and every team member has a different idea of what to build next. A roadmap isn’t a wish list — it’s a set of deliberate … Read more
Free Playbook · Fundraising How to Read a Term SheetWithout a Lawyer A term sheet is 5–15 pages but only a handful of clauses actually determine how much of your company you’ll own at exit. Most first-time founders sign things they don’t understand. Here’s what to read, what to negotiate, and what to leave to … Read more
Free Playbook · Founder Mindset How to Deal With a Co-Founder ConflictBefore It Kills the Company Co-founder conflict is one of the top reasons startups fail — not because disagreement is fatal, but because it usually goes unaddressed until it’s too late to fix. Here’s how to recognise it early, have the right conversations, and … Read more
Free Playbook · AI Prompts How to Use AI to WriteYour Investor Updates Most founders either skip investor updates entirely or spend 3 hours writing them once a quarter. Both are wrong. A monthly investor update, written in under 30 minutes with the right AI workflow, is one of the highest-ROI things a founder can … Read more
Free Playbook · Ops & Automation How to Set Up Your Startup’s Tech StackWithout Wasting Money Most early-stage startups are paying for 30% more tools than they need and missing the 20% that would actually make a difference. The right tech stack at seed and Series A is small, integrated, and chosen to grow with … Read more
Free Playbook · Hiring & People How to Run a Reference CheckThat Actually Reveals Something Most reference checks confirm what you already think. They’re scripted, surface-level, and produce a stream of positives from people the candidate hand-picked. Here’s how to run a reference check that genuinely surfaces what interviews can’t — the working style, the … Read more
Free Playbook · Fundraising How to Write a Startup Executive SummaryInvestors Actually Read An investor receives 50+ executive summaries a week. Most are deleted in under 30 seconds. The ones that get a reply are specific, short, and make the opportunity obvious without requiring effort. Here’s the exact format, what to include, and the prompts … Read more