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Free Playbook · Founder Mindset How to Know When to Pivotvs When to Stay the Course The pivot question is one of the hardest a founder faces — and one where the wrong answer in either direction is expensive. Pivot too early and you abandon something that needed more time. Stay too long and you … Read more
Free Playbook · AI Prompts How to Use ChatGPTto Run Your Startup Most founders use ChatGPT to write emails. The founders getting the real leverage are using it to think through decisions, prep for hard conversations, synthesise customer research, and automate the work that used to eat their afternoons. Here are the exact use cases … Read more
Free Playbook · Ops & Automation How to Write a Weekly UpdateYour Team Actually Reads Most team updates are either too long, too vague, or so positive they stop being useful. The weekly update that works is honest, short, specific, and written for the person reading it — not for the person writing it. Here’s … Read more
Free Playbook · Hiring & People How to Put an Employee on aPerformance Improvement Plan A performance improvement plan is not a paper trail for firing someone. Done right, it’s a structured 30-90 day agreement that gives a struggling employee a genuine chance to turn things around — with clear expectations, real support, and honest … Read more
Free Playbook · Fundraising How to Build a Sales DeckThat Actually Closes Deals Most sales decks are product brochures with slides. They answer questions nobody asked and leave the ones that matter — why this, why now, why you — unanswered. Here’s how to build a sales deck that moves prospects from interested to convinced, … Read more
Free Playbook · Product & Growth How to Write a Cold EmailThat Gets a Response Most cold emails get deleted in under 3 seconds. Not because the sender’s product is bad — because the email is too long, too generic, or asks for too much too soon. Here’s the exact structure, the psychology behind it, … Read more
Free Playbook · Hiring & People How to Hire a Great SalespersonBefore You Can Afford a Bad One A bad sales hire at early stage doesn’t just miss quota — it burns pipeline, damages customer relationships, and sets your revenue back 6-12 months while you recover. Here’s how to hire the right salesperson the first … Read more
Free Playbook · AI Prompts The AI Customer Research StackKnow Your Customer Better Than They Know Themselves Customer research is the most consistently underdone thing at early-stage startups. Not because founders don’t care, but because it feels slow and hard to synthesise. AI changes both of those things. Here’s the stack of prompts that turns … Read more
Free Playbook · Ops & Automation How to Run a Team OffsiteThat Actually Changes Something Most team offsites are expensive, exhausting, and forgotten within two weeks. The ones that actually matter have a specific outcome in mind before they start, are designed around decisions not presentations, and produce commitments that carry momentum back into the … Read more
Free Playbook · Fundraising The Founder’s Guide to EquityWhat to Give, When, and to Whom Equity decisions made in the first 18 months of a startup compound for a decade. Founders who handle this well create a cap table that attracts investors, retains talent, and leaves enough for the founders themselves. Here’s the practical guide … Read more